Facebook Launches Timeline for Pages, Now What?

Ah, Facebook. The ever-evolving, social machine that we have come to integrate into our daily lives, has instituted yet another change to the way our business Pages look and function.

I've always felt that change is good and the necessary (sometimes) evil that we need to shake things up but this time around, I find myself feeling a little apprehensive to get started.

How will this change the way we post? What are some good examples to check out before we make the switch and how do we as admins adapt to continual Page changes without getting overwhelmed?

These questions and more have been swirling through my head since the recent addition of Facebook Timeline for Pages. In order to get to the bottom of this and give the Meeting + Events pages a facelift, I found some resources that I am happy to share with you as you begin your own updates.

Here are my top three how-to articles for Facebook Timeline for Pages:

1. Mashable- "Timeline for Brands: How to Prepare for Your Company's New Facebook Page," by Jim Belosic. 

Belosic outlines exactly what we need to know in a practical and reassuring manner. He also keeps things in perspective, a trait I appreciate in blog posts and I think you'll enjoy it as well.

2. TechCrunch- "How To Use Facebook Timeline For Brand Pages: New Feature Details," by Josh Constine. 

Costine goes into greater detail about each feature now available. If the previous article is the introduction, this is definitely the next level up while maintaining user-friendly explanations.

3. MediaBistro- "The Complete Guide To Facebook Timeline Pages," by Brian Honigman.

Honigman also takes a calming approach by reminding us to not get so worked up over the details. The article, like the others, breaks down every section of the new design and will leave you feeling confident about your own upgrade.

Now onto some examples of cool brand pages:

Coca-Cola

Goodwill Industries International, Inc.

Starbucks

Sharpie

The New York Times

I think the take-away here is that the new timeline layout provides a more visual opportunity to humanize our organization's pages. We can share with our audience what makes us unique and how we got to the place we are today. 

In that sense, the new layout is a fantastic marketing tool and not something to be wary about. There are resources available to hold our hands as we go about it and I'm looking forward to diving deeper into the history of Meetings + Events.

How do you plan on using the new timeline? Is your company ready to make the switch?

Share with us and tell us how you're doing! 

Ada Walton
Web Editor
Meetings + Events

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