Expert Advice

Loyalty VS. The Bottom Line
08/8/12
Is your wallet full of plastic cards that offer "Rewards" or "Miles" in exchange for your patronage? Individual businesses may offer some little perk, like cheaper gasoline or lower prices on select items. That's what loyalty has come to: a strictly...
Joining the Circus
07/10/12
I’ll admit I was recently whining to a colleague about my day which had felt like an uphill marathon from the moment I opened my tired little eyes a mere sixteen-and-a-half hours earlier. Yawn.  She, like any friend and colleague worth their weight...
A Positive Attitude Always Wins!
05/21/12
Isn't it remarkable that some of life's most positive people are the ones who have the most reason not to be positive? Think of bicycle racer Lance Armstrong, who came back to win the Tour de France seven times after his bout with testicular cancer, and...

INDUSTRY NEWS

Look Up and Smile!
03/12/12
During some recent travels, I was struck by how many people I noticed looking down at their cell phones, iPads, iPods and other electronic devices. People with their eyes on their electronics are missing what is going on around them.  Technology...

Running Your Business

Wi-Fi 101
02/14/12
Meeting attendees routinely carry smartphones, laptops and other devices that can access the Internet, and they expect to use them in meetings. Here are the tools you need to make sure your attendees can get online (and stay there). First Things...
When Form Meets Function
02/13/12
Making parties look good isnʼt enough, folks. Making sure they are logistically sound and ready to withstand the crowd in every possible scenario is crucial to a guest experience that will leave them wanting more. To ensure your next event is...
Orange You Glad You Know?
02/6/12
A new year brings resolutions, diet plans, closet cleaning and lots and lots and lots of diamond rings. I couldn’t even concentrate at a recent dentist appointment (honestly, a blessing, right?) because I was so enthralled by the sparkly little number...
We’re All In This Together
01/9/12
It’s a new year, a fresh start and an exciting time to be in the event planning industry (despite Forbes Magazine recently telling us that our career is the sixth most stressful career). With the endless possibilities that lie ahead come opportunities to...
How to Be a Better Boss
01/3/12
1. Recognize, reward and respect your employees. Too many bosses think that money will motivate their employees to perform well. Money will get you into the game, but it will have no impact on performance. If you really want to...
Event Planner Survival Stories
12/27/11
“Have you ever been in a situation where the electricity went out at your venue, the zipper on the bride’s dress completely broke, the band forgot their speakers, or the mother of the groom fainted? How did you survive these challenges?” The...