Real Hospitality Group (RHG) recently announced the appointment of Alicia Luke as General Manager of Hotel Shocard, which will open later this month. Luke will be responsible for the day-to-day operations and activities of the hotel, as well as overseeing the space through the final stages of the opening.
“I look forward to seeing Hotel Shocard come to life, and continuing my career in this lively neighborhood,” said Luke. “Times Square is the world’s most vibrant district and we’re excited to welcome guests to experience our design-driven property.”
Luke holds a degree from New York University’s Tisch Center for Hospitality and Tourism. She began her career in the Manhattan hotel scene by working at Four Points by Sheraton. She worked her way up through the ranks and in 2015; she was honored with a spot on Hotel Magazine’s “Thirty under 30” list. Additionally, she sits on the Real Hospitality Group’s Millennial Advisory Board. Luke is also a devoted mentor in RHG’s Mentorship Program guiding top talent as they begin their ventures in the tourism trade.
“We are very excited to have Alicia on board at Hotel Shocard,” said John Parker, Chief Operating Officer of Real Hospitality Group, the hotel’s management company. “Her dedication to the industry and experience working in the Times Square area will be a great asset to the hotel.”
Luke will oversee the 47-room property. Hotel Shocard will glimmer on the south side of 41st street with an iconic vintage-inspired marquee. The hotel will pay homage to the Times Square of mid-century decades. Designed by Brooklyn-based firm Mapos, the hotel’s intimate and wistful ideals come through in the design and details.
The pet-friendly property will host seven floors of rooms topped with two penthouse suites that come complete with airy balconies. The location will also be home to Gleason’s Tavern, an eclectic bar restaurant serving a menu of new American cuisine and a rosy selection of craft beers. All of which ties in the ambient glow of the hotel with its gilded ceiling and intimate feel. Additionally, the hotel enjoys a prominent Times Square location with access to all of its exciting attractions.
