As we move further into the digital age, the business-consumer relationship is expected to lean ever more heavily on instant communication. Enter DropThought, a new service created to improve how businesses keep track of consumer experiences.
DropThought allows businesses to quickly fix consumer issues. “If a customer has a negative experience, it becomes permanent in their mind after they leave,” says Karan Chaudhry, company CEO and co-founder of the service. “DropThought can control this by allowing the companies to address these issues and create solutions in real time.”
The service focuses on open comments rather than ratings, which allows companies to understand how they can improve their business and fix problems quickly based on the instant feedback. “We want it to be a collaborative platform,” Chaudhry says. “You’re sending your feedback to the people who can do something about it.”
DropThought is working with many Fortune 500 and event companies. The service sorts through thousands of submitted comments and transforms them into graphics, charts and diagrams to give companies structured results. The service’s mobile app is the most popular among clients; companies can also integrate the DropThought app with their own event app.
