Amy Zientek, director of sales for Visit Lubbock, took home the Certified Destination Management Executive (CDME) designation. The CDME is the only program in the nation that is made for the destination marketing industry specifically. It is an award that acknowledges someone for their vision, leadership, productivity and their implementation of business strategies.
“The opportunity to attend these classes and receive my Certified Destination Management Executive certification has been one of the most rewarding experiences of my career,” Zientek said. “What I have learned will allow me to guide the Visit Lubbock sales team to new heights.”
The CDME program’s goal is to ensure that senior destination marketing organization (DMO) executives and managers are better prepared for change and competition, as well as to help the executives and managers make more of an impact on their community.
“Our mission at DMAI is to advocate for the professionalism, effectiveness, and significance of destination marketing organizations worldwide,” said Michael Gehrisch, president & CEO of DMAI. “We realize the importance of destination marketing and are committed to improving the effectiveness of these organizations. These individuals who have achieved the CDME designation have set an example of excellence for the entire destination marketing profession.”
In the history of the CDME, over 400 students have participated in the program and after this year the number of graduates will surpass 320.
