A new partnership has developed between Experient and TurnoutNow. The two industry giants are working together to develop technology to create personalized experiences for attendees.
“The goal is simple – we want to turn these behavioral insights into personalized experiences that all event constituents will never forget,” said David Ely, senior vice president of sales for TurnoutNow.
Michael Guerriero, division president for Experient shared the optimism saying, “Experient is focused on bringing experiential design into our clients’ events for the betterment of the attendee. Understanding the true behaviors of event guests is critical to providing customized experiences in the future. ‘Show me you know me’ will be the expectation of our future event participants. The products and services that we develop with TurnoutNow will reinvent meetings and tradeshows in the future.”
There are no specifics, but the two companies, both which work with event data, are collecting data to gain insights to the event attendees. TurnoutNow focuses on Bluetooth Low Energy (BLE) technology. Their cloud-based data analytics aims to change how people approach events in the future. Right now, TurnoutNow has the technology to capture a three-dimensional view of an event.
Experient, a Maritz Travel Company, is a leader in the industry and is known for being one of the best and most respected brands around the world. The company is dedicated to Perfecting the Event Experience®. This is achieved through different routes such as attendance building, risk management, contract negotiation, and more.
