Denver-based Frontier Airlines launched on Sept. 16 Cancel for Any Reason, a service offering simplified refund options, up to a full refund, to customers canceling up to 24 hours before their flight’s departure. Unlike many traditional flight insurance policies, it does not restrict refunds to a limited set of preapproved reasons. The AI-powered product, developed by Hopper Technology Solutions (HTS), the business-to-business division of Montreal-based travel technology company Hopper, will be available via both Frontier’s website and mobile app.
The service expands Frontier’s flexibility offerings developed by HTS, joining HTS’ Disruption Assistance for Any Reason. Cancel for Any Reason is available for purchase during the booking process for travelers flying Frontier for $40 per person, per direction for a 100% refundable fare or for $33 per person, per direction for an 80% refundable fare. Disruption Assistance for Any Reason, available separately for $32 per person, per direction, offers instant rebooking on any airline (up to a $1,500 value per person) and full airfare refunds (excluding the cost of the Disruption Assistance) when keeping the future reservation on Frontier for flights canceled or delayed two-plus hours.
“Giving customers more choice and flexibility is an important part of how we’re improving the Frontier experience,” says Bobby Schroeter, chief commercial officer of Frontier Airlines, in a prepared statement. “Cancel for Any Reason makes it easier to book with confidence, knowing that if plans change, customers have a simple and convenient option available to them.”
Ella Alkalay Schreiber, senior vice president and general manager of financial technology at HTS, adds, “Today’s travelers want the freedom to change their minds and their travel plans.” Frontier is setting the standard for customer-centric flexibility solutions by offering both Disruption Assistance for Any Reason and Cancel for Any Reason powered by HTS.”
